By the end of 2020, over 80% of businesses will own some sort of a chatbot. It’s incredible to think that AI will be so integrated with businesses around the world. But, that’s the trend, and if you want to keep up with your competition, then chatbots are the way to go. But, if you’re an oldtimer and don’t know much about technology or AI, you may be wondering why the heck would I let a “bot” chat with my clients?
There’s a good reason for it, and in this article, we’ll talk more about chatbots and why they are so beneficial for every modern business.
But first, let’s see what a chatbot is. In a nutshell, a chatbot is a “bot” (or a program) that is present on your website.
This bot’s sole purpose is to talk to potential clients who come to your website and give them information that they might need. It’s a pretty straightforward process. It’s not hard to get a chatbot – if your website is built on WordPress, you just need to activate an add-on that will enable the chatbot to work. Even if your website is not built on WordPress, your programmer will probably need a few hours of their time to create a strong, operative chatbot.
They are so easy to implement that we don’t see why wouldn’t you implement a chatbot and get your business rolling. But, let’s not jump in front of ourselves. Yes, we are excited and thus – we want to suggest you chatbots as soon as possible. But, chatbots are much more than just basic chat machines, and they can help your business in ways you couldn’t really imagine. Let’s see why the world is going crazy for them.
What do you think, how many businesses work non stop – 24/7/365? Not a lot of them. Maybe your local liquor store or a supermarket, but that’s about it. Businesses usually don’t have a reason to work all the time – it’s expensive, and you need a workforce for it.
Some huge multinational companies might have a call center operating, but we’re talking about companies with several thousands of employees. The chances are that you still don’t own such a big company (which doesn’t mean you won’t own one in the near future) so building a call center is out of the question. But what if we would tell you that you can actually be available to your customers all the time, even if you aren’t physically open – thanks to a chatbot?
Let’s think about it like this. For example, you own a small cafe. You work from 9-5, and in that timeframe, clients come to you to relax and drink some coffee. But, after the clock ticks at 5 pm, you put a lock-in. Your day is over, and you go home to relax and enjoy your evening. If any of your clients want to contact you, sure, they can send an email or a message – but you won’t respond until 9 am the next day. It’s just how things work. Even if you are a business owner, you still need to rest and enjoy your day. But with a chatbot, you’ll have someone to do this work for you.
With its help, you can allow customers to ask questions, place reservations, bookings, buy products, and much more. They can find information about your business, the products or services you offer, and their prices. Even if you run a small cafe, you’ll feel like running a multi-million dollar business!
Answer questions, build connections
You know that feeling when you go to a website that just lacks accurate information? Maybe you want to buy a specific product, but there isn’t much about it available on the website, and customer service isn’t available. What do you do then? Maybe you need that specific product as soon as possible and don’t want to wait for the customer support to come back live. You want your stuff immediately.
In the modern world, being flexible and answering potential clients is the key to growing your business. If you don’t do that – they’ll just move to your competitors.
The same applies to the situation above. If you aren’t available to contact customer support and there isn’t much information about the product on the website, you’ll just buy the same thing from a different business.
You mustn’t let this happen to you if you’re a business owner. And chatbots can help you out. By providing potential customers with the information they need, chatbots will aid them in their purchase, and they’ll likely end up buying products from your company.
One survey concluded that companies with chatbots sell 23% more products than those who don’t have it — big numbers for such a small bot. If your company wants to up the sales and build a stable relationship with the customers, a chatbot is a way to go.
The critical thing to realize in order to convert a window shopper to a real customer is interaction. If you ever went to a luxury shop such as Louis Vitton or Rolex, you would know that there is always someone responsible for the interaction. It’s not like when you enter H&M, for example, and just wander the store picking whatever you want. In more luxury shops, you always have a person who will come to you, talk to you about your needs, and combine all that information to give you the product that is ideal for you.
Some people might find this a bit pushy, but that’s how you do business. A survey concluded that companies with some sort of interaction with their customers sell over 30% more goods. It’s a number you shouldn’t neglect, and if you want to achieve it, a simple chatbot can help you out.
Since you’re a business owner, you can define what messages will be displayed on your website chatbots. In most cases, chatbots are only active if a customer wants to ask a question. But it doesn’t have to be like that. You can program your chatbot to pop-up immediately when a customer visits the webpage of your business.
From there, you can tell your chatbot to do whatever you would like to. Maybe say to the customer about a specific discount, or ask if he/she needs any help. Maybe highlight popular products. There are endless possibilities. A chatbot is a powerful tool with which you can engage in conversation with your customers.
More Than a Messaging Service
Most people look at chatbots as a messaging service. While a chatbot is a 24/7 messaging service at its core, it offers a lot more than a simple conversation starter. Even simpler chatbots provide functionalities that can give you fantastic analytical insight into your customers, behavior, way of thinking, etc.
Chatbots have various tools that help them collect information. Think about your customers’ questions, clicks they do, or parts of the website they usually visit. Chatbots also collect conversion information – whether a customer bought a product or not after chatting with a chatbot.
These statistics can be precious to understand your customer behavior and tailor your business towards them. Maybe you notice that your customers, after talking with chatbot, go straight to a specific category of products – then highlight those products on the main page. This is just one of the examples of the use of chatbot analytical tools.
If you only want to use your chatbot for messaging service, no issues. For most chatbots, these extra functionalities are not standard, and if you’re going to use them, you probably need to open your wallet.
Marketing is one of the most critical aspects of every single business. Without proper marketing and online brand presence, you might feel like your company doesn’t exist. The importance of marketing is undebatable, and while many companies don’t pay much attention to it, we think you shouldn’t do the same.
For small companies, marketing is vital to reach new people and sell more products. And, chatbots can help. Thanks to chatbots, you can place different marketing campaigns for your customers to see. From there, you can get creative and think of different ways you can engage possible buyers and convert their clicks into purchases. Chatbots can help you with promoting as well.
Have you ever visited a website with a chatbot that pops-up with a link to Instagram or Facebook page? Maybe they even promote specific deals or trendy black Friday merchandise? Using a bot this way has become popular in the last couple of years, and we don’t see a reason why you shouldn’t do the same to help your business grow.
Chatbots are the tools of the future. Right now, they still aren’t widespread, and many companies don’t use them in their business. But this doesn’t mean that you shouldn’t. It has so many different functionalities that can help you grow your business to unimaginable heights, and for what cost?
Most chatbots are free or have a nominal fee, not worth mentioning. If you want more functionalities, though, you can always upgrade and go premium.
Chatbots are a trend that will over get bigger and bigger, and if you can get a head start compared to your competition, why wouldn’t you use it?